Before visiting a shopping centre, customers can now see what products are offered by select retailers in one search. If a shopper is looking for a black dress, Oxford Shopping Centre websites will showcase all products that fits that search, allow them to contact the store to check availability, visit the store when in centre or purchase the item directly from a brand's online site.
Search. Find. ShopNOW allows shoppers to see what products are available from their favorite retailers ranging from Fashion, Beauty, Homewares and more. This latest online tool is available exclusively on all Oxford Properties shopping centre websites across Canada easily accessible from the main navigation bar.
"This is the first time in Canada that shopping centres, not just a store or brand, can transition to and compete in the omnichannel retail space,” said Lucia Connor, Senior Director of Strategic Marketing at Oxford Properties. "We're now able to show shoppers beforehand what they can find in-centre and allow them to plan their visits for the greatest efficiency. It also elevates a shopping centre's participation in product-specific online search results and creates an additional revenue stream for our retailers.”
Search. Find. ShopNOW provides shoppers with an omni-channel retail experience, boosting their ability to seamlessly search and shop anytime and anywhere. Research has become a critical part of the shopping experience and Search. Find. ShopNOW allows shopping centres and retail tenants to intercept and influence customers to shop participating retail brands at specific shopping centre sites.
"Innovation is at the heart of Oxford's retail platform and we constantly examine how we can both improve the customer experience and drive sales for our retailers,” added Bradley Jones, Head of Retail at Oxford Properties. "Search.Find.ShopNOW is a powerful new tool that embeds our shopping centres into the online sales funnel.”
Search. Find. ShopNOW includes thousands of consumer products from a range of more than 70 retailers including SoftMoc, Aldo, H&M, Le Chateau, Lululemon, Best Buy, The Body Shop and more.