Over 20 years after its opening, one of Oxford’s most recognizable portfolio assets, the Center Potsdamer Platz, formerly known as the Sony Center, is getting a €200M revamp. Partnering with the original design team, JAHN Architecture and PWP Landscape Architecture, our masterplan aims to preserve the landmark features that have become a symbol to the modern metropolis of Berlin, while adding more human-centric design. Ensuring Potsdamer Platz remains a significant communal space, whether at work or play.
Oxford’s masterplan aims to ensure long term future viability of this mixed-use asset through several forward-thinking initiatives. With our commitment to connecting people to exceptional places at the fore, we listened and responded to our local customers’ changing needs, while recognizing the need to retain its status as a world class destination for tourists.
While carefully preserving the best aspects of The Center, investments are being made to refurbish and upgrade lobbies and common areas, focusing on enhanced engagement and public activations. In 2022, we achieved a major ESG goal by achieving a Platinum DGNB (German Sustainable Building Council) Certification.
Additional renewal plans have been made for an immersive entertainment experience, expanded retail, globalized culinary offerings with sustainability programming, and the addition of new fitness and lifestyle amenities. This includes a partnership with Nike, activating part of the public realm.
In 2022, Oxford entered into a 50:50 joint venture partnership with Norges Bank Investment Management (NBIM). This strategic long-term partnership reflects our shared conviction in Berlin.