Some 20 years after its opening, one of Oxford’s most recognizable portfolio assets, the Sony Center, is getting a €200M revamp. Partnering with the original design team, JAHN Architecture and PWP Landscape Architecture, our masterplan aims to preserve the landmark features that have become a symbol to the modern metropolis of Berlin, while adding more human-centric design. Ensuring Potsdamer Platz remains a significant communal space, offering more than ever before – whether at work or play.
Oxford’s masterplan is to ensure long term future viability of this mixed-use asset through several forward-thinking initiatives. With our commitment to connecting people to exceptional places at top of mind, we listen to our customers’ changing needs and found a response that focuses on Berlin’s future employees’ needs and demands, while retaining world class tourist attention. Oxford’s significant investment over the coming years will strengthen the campus character and ensure that people have the very best Sony Center experience, no matter where their customer journey may start or end.
From this masterplan, in addition to carefully preserving the very best aspects of the Sony Center, investments will be made in the refurbishment and upgrade of all office buildings. Upgrades are being made to the estate’s office accommodations, lobbies and common areas with enhanced tenant engagement and updated public activations. In this rejuvenation, Oxford aims to meet ESG benchmarks with the goal of reaching a Platinum DGNB (German Sustainable Building Council) Certification.
Additional renewal plans have been made for an updated, boutique cinema experience, expanded retail, globalized culinary offerings with sustainability programming, and the addition of plenteous new fitness and lifestyle amenities including a curated list of health & wellness services.